Friday 18 October 2013

App's purpose and Target audience

App's purpose

After the research of the Audience (see bellow) I defined the App's purpose and goal, as well as define the target audience

Review 23/10/13

Purpose

To take the user back at the time and places where Jack The Ripper commit his murders, by transforming the iPad into a window to the pass through Augmented reality.

Goals

  • Establish the POI relevant with JTH murders.
  • Show the user POI using a Map and directions (a pre established tour).
  • Allow the user to personalise which POI they would visit.
  • Use Animations/Audio and Augmented Reality in order to show how POI looks like 1888.


Review 19/10/13




Audience

I check this website: http://www.usability.gov/how-to-and-tools/methods/user-research/index.html. They present information about UX best practices and guidelines.  They present user-cetered design process. It got information about planning and testing, it is a comprehensive one. I would base my project on this. It is mostly focus on Websites but I would take what it might work for App.


I talked with a couple of people that are fan of Jack the Ripper story (I'm fan myself). I asked what they would like to see in an app.  Both of them agree that they would like to see real facts about the story focus on the victims, documents or evidences found at the time. They said that mainly everything is  about Jack the Ripper, and I feel is because people wants to discover him, they say that they would like to know what the victim did that they, or who were they?

I think who might use this App a London Visitor looking for details about the case.
A tourist is looking to do the tour, what the tour has to offer:

Tours commence from exit 3 of Aldgate East Station, 7 days a week.The gruesome tale of Jack the ripper remains the greatest mystery in the history of crime. Our Jack the ripper tour is the only tour to use RIPPER-VISION™ the latest hand held projectors with the latest graphic pictures some of which have never been seen before. All our guides are dedicated ripperologists and enthusiasts and each one is a member of the cloak and dagger club a theatrical performance team who bring old crime history to life. This is the most up to date Jack the ripper tour anywhere in london, the most exciting, the most shocking and a must for anyone who loves a good gruesome mystery. So join us now as we finally track down the most elusive criminal in history.
View our Itinary below.
Osborne Street (Scene of murder Emma Smith).
The Whitechapel murders were committed in or near the impoverished Whitechapel District in the East End of London between 3 April 1888 and 13 February 1891. The death of Emma smith is the first to begin the Whitechapel murder file and a prelude to the emergence of Jack the ripper. Hear the brutality of her murder and learn its importance.
Gunthorpe Street (Scene of murder Martha Tabram).
The scene many experts claim to be the first Jack the Ripper murder, this cobbled stone lane way remains a great starting point in our tour as you can instantly feel the sense of a bygone era, of gaslit streets, dark corners and quiet footsteps in the night, as the ripper lay in wait for his victims. Learn how the death of this one woman began the Autumn of terror.
Frying pan pub (the death of Mary Ann Nichols).
One of the last sightings of victim Mary Ann Nichols before her mutilated body was discovered in Bucks Row on the night of 31st Aug 1888. This building and its surrounding area provide a great insight into the social living conditions and the everyday fight for survival in londons East end. Learn what life was really like in Victorian london.
Hanbury street (Scene of murder. Annie Chapman).
The body of Annie chapman was discovered here in the early hours of 8th sept 1888, her throat cut across, her body horribly mutilated. What clues did the killer leave?... What does it tell us about him?
The Ripper Letters.
See the emergence of Jack the ripper in a series of penned letters, sent to the central news agency during the Autum of Terror, they were written in blood red ink and sent with half a human kidney. These letters have been subject to debate ever since... are they hoaxes?... or are they the words of the killer himself?
Wilkes Street.
Prepare to be transported back in time as we take you into the heart of Jack the Rippers London. Wilkes street remains practically untouched since those cold, gaslit nights of the 19th century, the surrounding buildings will conjur up images of a bygone age... a time of darkness... a time of fear... a time of the Ripper.
The Death of Elizabeth Stride.
Elizabeth Stride (long liz) body was found in Dutfields yard off Berner street in the early hours of 30th september 1888, her death was only the first in a night that would forever become known as the double event. This was the night that could have revealled his identity. Find out how jack the ripper may have been caught so easily as we follow his blood trail and examine the clues.
Ten bells and Christ church.
On the corner of Commercial Street and Fournier Street in Spitalfields stands perhaps the most famous pub in Ripper history. The Ten Bells. It is here that some if not all the victims frequented and perhaps even the Ripper himself... Across from the front door, a sight which would have greeted everyone associated with the ripper case... Christ church. This famous landmark made famous by the movie "From Hell" stands in the very heart of the Ripper district.
Mitre Square (Scene of murder. Catherine Eddowes).
The 30th September 1888 became known as the double event when the Ripper killed twice in one night, we visit the original cobble-stoned square, investigate the evidence and find out how the ripper evaded capture. Hear the shocking facts in one of the rippers most violent crimes.
Goulston Street (scene of perhaps the most vital clue in the ripper case).
The night of the double murder left perhaps one of the most important clues in the entire case... What was it? And does it help solve the mystery?
Dorset street (Scene of murder Mary kelly).
The Rippers final victim was found in her small room of 13 Millers court on 9th Nov 1888 and was the most savagely mutilated victim of them all. We visit the murder sight and recreate the final moments of the rippers reign of terror. Over a century later the police photo is very disturbing and in the words of her landlord, John McCarthy, "...more like the work of a devil than the work of a man...".s
Who was Jack the Ripper?
Using modern criminal profiling, we reveal the man police should of been looking for throughout the biggest man hunt in British history.
  Tour starts in the very heart of Jack the Ripper London.
  Led by leading Jack the ripper experts and enthusiasts.
  Visit the actual murder sites and examine all of Jack the Rippers victims.
  Learn Jack the Ripper Suspects old and new.
  See the latest photos that bring whitechapel 1888 back to life.
  Be amazed at Ripper-Vision™. Our latest hand held projectors.
  Be shocked and terrified at the crimes of Jack the Ripper.
  The most modern and original Jack the Ripper tour in london.
"The best and most original jack the ripper tour in years"
-The cloak and dagger club 2011
The tour begins at Aldgate East,
Exit 3, Beside the Whitechapel Art Gallery




I collected some information from the reviews of the tour to know what the potential users think (there are 608 reviews)
http://www.tripadvisor.co.uk/Attraction_Review-g186338-d2023297-Reviews-The_Jack_the_Ripper_Tour_With_Ripper_Vision-London_England.html



  • Guide good knowledge of the case
  • Amaze about Ripper Vision, I feel the most important feature is compare with others tours
  • Brought to life the 19th century.
  • Envoy to listen the story and look at original pictures and documents.

  • "I wanted one that gave me more than the facts I already knew"

  • Cool projections of official documents "He had cool projections for us of official documents," "it was an image projected on to brick walls etc. but I loved it as it helped to show what the streets would have been like at the time. "
  • Run by people who is passionate about the subject
  • Gruesome pictures... be aware to faint
  • Wants to see the events as they happen, not jump around different time/date of the event
  • "describing the events as they unfolded"
  • Answer questions
  • "It was very thought provoking and made you think about things you hadn't thought of before."
  • setting the scene so one feels as they are back in the 19th century. 
  • The tour timings were ideal, approx. 2.5 hrs 
  • I was raining that they, I would expect this comment "I think if the guide, Mic, had paid more attention to his audience, he would have realized less is more. It was a case of information overload. "
  • "they do show you the exact spots where the murders took place"
  • "she employed to weave her narrative together in such a way that transported you back in time - it was as if we were really there. "
  • "Ok next, there are lots and lots of tours make sure you do not wander off to another tour. " Have the tour in your own time, using your own pace, on good weather conditions
  • "I try and envisage the scene but it is pretty impossible on the tour as your never actually shown THE exact location."

What the user wants?

  • I went to London with all the intentions of doing a Jack the Ripper tour 
  • I've never been taken in by a story as I have by Jack the Ripper. So when looking for a tour, I wanted one that gave me more than the facts I already knew. A bit more.
  • I recommened this tour for anyone interested in Jack the Ripper! 
  • Wether you know a great deal or nothing at all about "Jack" there is always something that tingles the spine
  •  It was my fourth time in total taking a Ripper tour
  • Having passed the walks for years I decided to join in. 
  • Having always been interested in Jack the Ripper I eagerly awaited our tour on a recent trip to the UK. 
  • I've long since wanted to walk the streets made famous by the legend of Jack the Ripper, 

Demographics

I access the website https://www.quantcast.com to check the audience demographic of the pages relate with Jack the Ripper.

 https://www.quantcast.com/casebook.org









Main points:

Male 53%
Young Adults 18-24
No kids in Household 62%
Middle Income $30-50k
University-Graduate
Interest: Science, Nature, Politics, Humour, Genealogy, Teens, Technology.
Location: UK and US
Accese mainly Online, and when it's accessed by module is IOS and mainly iPad

iTunes store:

I checked what others Apps the customers bought. Mainly the Apps linked with games got reviews and more history.



===================

After all this information I can picture my user as middle class person or part of a family in that sector. I looked at this article: http://www.dailymail.co.uk/news/article-2293690/Britons-earn-25-000-drive-Ford-middle-class.html

Main findings:
"The study also revealed that the average ‘middle class’ Briton holds down a full-time job earning a salary of £24,744.
And combined with their partner’s wages they have a household income of around £43,592.
‘Middle class’ Britons also live in a three-bedroom detached home worth an average of £278,714.
Researchers also found that those who consider themselves to be middle class own one car per household - most likely to be a Ford, Vauxhall or Toyota.
They also holiday in Europe on self-catering package holidays and have an average of £25,963 in savings or tied up in investments.
And in their spare time, the middle classes enjoy reading, going for walks in the countryside, shopping, keeping up-to-date with current affairs and going to the cinema."

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